Are you maximizing your website’s potential for creating personalized experiences and increasing conversion rates? Adobe Target, a powerful Adobe Experience Cloud component, might be the key to unlocking this potential. Despite its widespread use among digital marketers, some of Adobe Target’s most powerful features remain underutilized. These hidden gems can revolutionize your approach to website… Continue reading 10 Shocking Adobe Target Features You Aren’t Using But Should!
Tag: Testing
How to Define Your Testing and Optimization KPIs
Introduction When testing and optimizing your website or mobile app, it is essential to track your key performance indicators (KPIs). Without proper KPIs in place, you won’t be able to measure the success or failure of individual activities. Defining and tracking the overall testing and optimization program is also essential. Understanding the impact of the… Continue reading How to Define Your Testing and Optimization KPIs
3 Simple A/B Tests to Help Increase Conversion Rates
Introduction A/B testing, also known as split testing, compares two versions of a web page or app to see which one performs better. A/B testing can test different designs, headlines, calls to action, and other elements of a website or app. By running a simple A/B test, you can quickly determine which version of a… Continue reading 3 Simple A/B Tests to Help Increase Conversion Rates
How to make your optimization program grow
Introduction Optimization is a process that can help your organization grow and improve. Optimization in the digital space focuses on experimentation and creating personalized customer experiences. By implementing the right tools and techniques, you can set up a governance model to help ensure that the optimization program matures in a way that benefits the entire… Continue reading How to make your optimization program grow
The Cookiepocalypse Has a New Date
Introduction Google has announced a new plan to phase out third-party cookies in Chrome by the second half of 2024. This change will help to improve user privacy and security on the web. Websites use cookies to store information about users, but third-party cookies can be used to track users’ browsing habits across different websites.… Continue reading The Cookiepocalypse Has a New Date