Welcome to the A/B Lab! We’re thrilled to introduce you to our brand-new video series dedicated to demystifying the world of A/B testing and helping you supercharge your digital strategy. In the debut episode, “Introduction to A/B Testing,” we embark on a journey through the exciting realm of A/B testing. Whether you’re a seasoned pro… Continue reading A/B Testing -Unlocking Success
Introduction The holiday season is just around the corner, and for retailers, that means one thing: Black Friday and Cyber Monday (BFCM). As one of the most profitable periods of the year, it’s crucial to be well-prepared to maximize your sales. Whether you’re a seasoned pro or this is your first Black Friday and Cyber… Continue reading How to Prepare for Black Friday and Cyber Monday 2023
Enhancing User Experience and Building Strong Connections Greetings! Today, I want to delve into the fascinating realm of personalization and zero-party data and how these concepts can revolutionize how we interact with users while ensuring their needs are met. Let’s explore the best ways to collect zero-party data without disrupting the user journey, all while… Continue reading Leveraging Personalization and Zero-Party Data
In the world of digital marketing, personalization has emerged as a powerful tool to engage customers and drive sales. The need to create good and focused content has increased with the rise of consumers who demand personalized experiences. Adobe emerged as a leader in this space with its Experience Cloud and Experience Platform. Adobe offers… Continue reading The Latest Game-Changer in Personalization: Real-Time CDP Profile Attributes with Adobe Target
Adobe Target Profile Scripts. These scripts allow you to profile how different customer segments interact with your website to improve the customer experience. Adobe Target Profile Scripts can be used to segment customers by their location, device type, or purchase history.
Do you feel overwhelmed and wonder if there is a way to personalize customer experiences without causing chaos in your organization? At this year’s Adobe Summit conference in Las Vegas, many shared their struggles to progress without becoming swallowed up by ever-expanding customer demands and the ever-changing technology landscape. What we discovered may surprise you… Continue reading Insights from the 2023 Adobe Summit
Introduction Adobe recently announced the end-of-life for Reports & Analytics, leaving many digital marketers and analysts wondering how to transition their workflow in Adobe Analytics. Fortunately, ACG can also provide guidance on transitioning from Reports & Analytics to Analysis Workspace, a powerful platform offering more customization and analysis capabilities. This article will discuss how to… Continue reading Adobe Analytics Reports & Analytics End-of-Life