Tag: Google

  • Why you should still consider buying third-party data

    Why you should still consider buying third-party data

    Introduction It’s no secret that data is one of the most valuable assets a company can possess. However, collecting data can be complex in today’s ever-changing landscape, especially when targeting a new audience. That’s where third-party data comes in. By buying data from reputable sources, you can improve your marketing efforts and achieve your business…

  • The Cookiepocalypse Has a New Date

    The Cookiepocalypse Has a New Date

    Introduction Google has announced a new plan to phase out third-party cookies in Chrome by the second half of 2024. This change will help to improve user privacy and security on the web. Websites use cookies to store information about users, but third-party cookies can be used to track users’ browsing habits across different websites.…