Adobe Experience Platform Post Four: Real-time Customer Data Platform

London Underground

Introduction In my fourth and final blog post on Adobe Experience Platform (AEP), I cover the tool generating massive interest from brands of all industries and sizes, Adobe’s Real-time Customer Data Platform. The Adobe Real-time Customer Data Platform (Real-time CDP) is a powerful tool that helps companies combine known and anonymous data from multiple enterprise… Continue reading Adobe Experience Platform Post Four: Real-time Customer Data Platform

Adobe Experience Platform Post Three: Adobe Journey Optimizer

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Introduction Adobe Journey Optimizer is a tool that helps companies and brands deliver contextual and personalized experiences to their customers. Journey Optimizer listens to granular customer behavior and responds to it immediately, delivering on the promise of one-to-one experiences. It starts with the awareness phase, where the customer learns about the brand and starts engaging.… Continue reading Adobe Experience Platform Post Three: Adobe Journey Optimizer

Adobe Experience Platform Post One: Overview

light bulb held in a man's hand.

Introduction Adobe Experience Platform (AEP) is a comprehensive system for managing customer experiences. It centralizes data and content from any source and uses machine learning to improve the design and delivery of personalized experiences. AEP is built on RESTful APIs, making it easy to integrate with other enterprise solutions. Adobe Experience Platform enables organizations to… Continue reading Adobe Experience Platform Post One: Overview