The Latest Game-Changer in Personalization: Real-Time CDP Profile Attributes with Adobe Target

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In the world of digital marketing, personalization has emerged as a powerful tool to engage customers and drive sales. The need to create good and focused content has increased with the rise of consumers who demand personalized experiences. Adobe emerged as a leader in this space with its Experience Cloud and Experience Platform. Adobe offers… Continue reading The Latest Game-Changer in Personalization: Real-Time CDP Profile Attributes with Adobe Target

Insights from the 2023 Adobe Summit 

Do you feel overwhelmed and wonder if there is a way to personalize customer experiences without causing chaos in your organization? At this year’s Adobe Summit conference in Las Vegas, many shared their struggles to progress without becoming swallowed up by ever-expanding customer demands and the ever-changing technology landscape. What we discovered may surprise you… Continue reading Insights from the 2023 Adobe Summit 

Adobe Analytics Reports & Analytics End-of-Life

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Introduction Adobe recently announced the end-of-life for Reports & Analytics, leaving many digital marketers and analysts wondering how to transition their workflow in Adobe Analytics. Fortunately, ACG can also provide guidance on transitioning from Reports & Analytics to Analysis Workspace, a powerful platform offering more customization and analysis capabilities. This article will discuss how to… Continue reading Adobe Analytics Reports & Analytics End-of-Life

What you need to know about Adobe Target’s Automated Personalization and ML features

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Introduction Adobe Target uses automated personalization (AP) and advanced machine learning to help companies create more personalized web experiences for their customers. AP allows companies to target specific segments of their customer base with unique content, recommendations, and offers. Advanced machine learning helps Adobe Target better understand customer behavior to provide even more personalized content… Continue reading What you need to know about Adobe Target’s Automated Personalization and ML features

Why you should still consider buying third-party data

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Introduction It’s no secret that data is one of the most valuable assets a company can possess. However, collecting data can be complex in today’s ever-changing landscape, especially when targeting a new audience. That’s where third-party data comes in. By buying data from reputable sources, you can improve your marketing efforts and achieve your business… Continue reading Why you should still consider buying third-party data

AEP Pt.2: Customer Journey Analytics

Introduction This is the second post in my blog series on Adobe Experience Platform (AEP). In my first post, I discussed how AEP is a comprehensive set of APIs and services that allow you to collect customer data, build customer profiles, and create unique customer experiences. Customer Journey Analytics is an integral part of AEP… Continue reading AEP Pt.2: Customer Journey Analytics

The Benefits of Integrating Adobe Target and RTCDP

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Introduction Adobe Target and Adobe’s Real-time Customer Data Platform (RTCDP) can be integrated to provide a more personalized customer experience. By integrating these two platforms, businesses can collect data in real-time, create and test targeted experiences, and measure the results to improve their customer’s experience. The benefits of this integration are clear: businesses can collect… Continue reading The Benefits of Integrating Adobe Target and RTCDP

Adobe Experience Cloud: Reduce page load time with this simple trick

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Adobe Experience Cloud can be a fantastic tool for improving customer experience, but if your page load time is slow, it can be less than adequate. Here’s a simple trick that can help reduce page load time and improve the performance of your Adobe Experience Cloud implementation. We all know that web page load time… Continue reading Adobe Experience Cloud: Reduce page load time with this simple trick