Welcome to the A/B Lab! We’re thrilled to introduce you to our brand-new video series dedicated to demystifying the world of A/B testing and helping you supercharge your digital strategy. In the debut episode, “Introduction to A/B Testing,” we embark on a journey through the exciting realm of A/B testing. Whether you’re a seasoned pro… Continue reading A/B Testing -Unlocking Success
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How to make your optimization program grow
Introduction Optimization is a process that can help your organization grow and improve. Optimization in the digital space focuses on experimentation and creating personalized customer experiences. By implementing the right tools and techniques, you can set up a governance model to help ensure that the optimization program matures in a way that benefits the entire… Continue reading How to make your optimization program grow