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The Latest Game-Changer in Personalization: Real-Time CDP Profile Attributes with Adobe Target
In the world of digital marketing, personalization has emerged as a powerful tool to engage customers and drive sales. The need to create relevant and targeted content has increased with the rise of sophisticated consumers who demand personalized experiences. Adobe emerged as a leader in this space with its Experience Cloud and Experience Platform, which… Continue reading The Latest Game-Changer in Personalization: Real-Time CDP Profile Attributes with Adobe Target
Cracking the Code of Adobe Target Profile Scripts
Adobe Target Profile Scripts. These scripts allow you to profile how different customer segments interact with your website to improve the customer experience. Adobe Target Profile Scripts can be used to segment customers by their location, device type, or purchase history.
The Power of Personalization: Insights from the 2023 Adobe Summit
Do you feel overwhelmed and wonder if there is a way to personalize customer experiences without causing chaos in your organization? At this year’s Adobe Summit conference in Las Vegas, many shared their struggles to progress without becoming swallowed up by ever-expanding customer demands and the ever-changing technology landscape. What we discovered may surprise you… Continue reading The Power of Personalization: Insights from the 2023 Adobe Summit
Preparing for Adobe Analytics Reports & Analytics End-of-Life: Transitioning to Analysis Workspace
Introduction Adobe recently announced the end-of-life for Reports & Analytics, leaving many digital marketers and analysts wondering how to transition their workflow in Adobe Analytics. Fortunately, ACG can also provide guidance on transitioning from Reports & Analytics to Analysis Workspace, a powerful platform offering more customization and analysis capabilities. This article will discuss how to… Continue reading Preparing for Adobe Analytics Reports & Analytics End-of-Life: Transitioning to Analysis Workspace
How to Personalize Your Website for Black Friday
Introduction It’s that time of year again! As the leaves begin to change and the weather gets chilly, businesses large and small start preparing for one of the busiest shopping days of the year: Black Friday. If your company doesn’t have a plan in place yet, don’t worry—we’re here to help. In this blog post,… Continue reading How to Personalize Your Website for Black Friday
How to Define Your Testing and Optimization KPIs
Introduction When testing and optimizing your website or mobile app, it is essential to track your key performance indicators (KPIs). Without proper KPIs in place, you won’t be able to measure the success or failure of individual activities. Defining and tracking the overall testing and optimization program is also essential. Understanding the impact of the… Continue reading How to Define Your Testing and Optimization KPIs
3 Simple A/B Tests to Help Increase Conversion Rates
Introduction A/B testing, also known as split testing, compares two versions of a web page or app to see which one performs better. A/B testing can test different designs, headlines, calls to action, and other elements of a website or app. By running a simple A/B test, you can quickly determine which version of a… Continue reading 3 Simple A/B Tests to Help Increase Conversion Rates
The evolution of optimization: How to make your program grow and mature
Introduction Optimization is a process that can help your organization grow and improve. Optimization in the digital space focuses on experimentation and creating personalized customer experiences. By implementing the right tools and techniques, you can set up a governance model to help ensure that the optimization program matures in a way that benefits the entire… Continue reading The evolution of optimization: How to make your program grow and mature
What you need to know about Adobe Target’s Automated Personalization and ML features
Introduction Adobe Target uses automated personalization (AP) and advanced machine learning to help companies create more personalized web experiences for their customers. AP allows companies to target specific segments of their customer base with unique content, recommendations, and offers. Advanced machine learning helps Adobe Target better understand customer behavior to provide even more personalized content… Continue reading What you need to know about Adobe Target’s Automated Personalization and ML features