Preparing for Adobe Analytics Reports & Analytics End-of-Life: Transitioning to Analysis Workspace
Introduction Adobe recently announced the end-of-life for Reports & Analytics, leaving many digital marketers and analysts wondering how to transition their workflow in Adobe Analytics. Fortunately, ACG can also provide guidance on transitioning from Reports & Analytics to Analysis Workspace, a powerful platform offering more customization and analysis capabilities. This article will discuss how to… Continue reading Preparing for Adobe Analytics Reports & Analytics End-of-Life: Transitioning to Analysis Workspace
How to Personalize Your Website for Black Friday
Introduction It’s that time of year again! As the leaves begin to change and the weather gets chilly, businesses large and small start preparing for one of the busiest shopping days of the year: Black Friday. If your company doesn’t have a plan in place yet, don’t worry—we’re here to help. In this blog post,… Continue reading How to Personalize Your Website for Black Friday
How to Define Your Testing and Optimization KPIs
Introduction When testing and optimizing your website or mobile app, it is essential to track your key performance indicators (KPIs). Without proper KPIs in place, you won’t be able to measure the success or failure of individual activities. Defining and tracking the overall testing and optimization program is also essential. Understanding the impact of the… Continue reading How to Define Your Testing and Optimization KPIs
3 Simple A/B Tests to Help Increase Conversion Rates
Introduction A/B testing, also known as split testing, compares two versions of a web page or app to see which one performs better. A/B testing can test different designs, headlines, calls to action, and other elements of a website or app. By running a simple A/B test, you can quickly determine which version of a… Continue reading 3 Simple A/B Tests to Help Increase Conversion Rates
The evolution of optimization: How to make your program grow and mature
Introduction Optimization is a process that can help your organization grow and improve. Optimization in the digital space focuses on experimentation and creating personalized customer experiences. By implementing the right tools and techniques, you can set up a governance model to help ensure that the optimization program matures in a way that benefits the entire… Continue reading The evolution of optimization: How to make your program grow and mature
What you need to know about Adobe Target’s Automated Personalization and ML features
Introduction Adobe Target uses automated personalization (AP) and advanced machine learning to help companies create more personalized web experiences for their customers. AP allows companies to target specific segments of their customer base with unique content, recommendations, and offers. Advanced machine learning helps Adobe Target better understand customer behavior to provide even more personalized content… Continue reading What you need to know about Adobe Target’s Automated Personalization and ML features
Why you should still consider buying third-party data
Introduction It’s no secret that data is one of the most valuable assets a company can possess. However, collecting data can be complex in today’s ever-changing landscape, especially when targeting a new audience. That’s where third-party data comes in. By buying data from reputable sources, you can improve your marketing efforts and achieve your business… Continue reading Why you should still consider buying third-party data
Adobe Experience Platform Post Four: Real-time Customer Data Platform
Introduction In my fourth and final blog post on Adobe Experience Platform (AEP), I cover the tool generating massive interest from brands of all industries and sizes, Adobe’s Real-time Customer Data Platform. The Adobe Real-time Customer Data Platform (Real-time CDP) is a powerful tool that helps companies combine known and anonymous data from multiple enterprise… Continue reading Adobe Experience Platform Post Four: Real-time Customer Data Platform
Adobe Experience Platform Post Three: Adobe Journey Optimizer
Introduction Adobe Journey Optimizer is a tool that helps companies and brands deliver contextual and personalized experiences to their customers. Journey Optimizer listens to granular customer behavior and responds to it immediately, delivering on the promise of one-to-one experiences. It starts with the awareness phase, where the customer learns about the brand and starts engaging.… Continue reading Adobe Experience Platform Post Three: Adobe Journey Optimizer