Leveraging Personalization and Zero-Party Data

Cookie the Pom

Enhancing User Experience and Building Strong Connections Greetings! Today, I want to delve into the fascinating realm of personalization and zero-party data and how these concepts can revolutionize how we interact with users while ensuring their needs are met. Let’s explore the best ways to collect zero-party data without disrupting the user journey, all while… Continue reading Leveraging Personalization and Zero-Party Data

How to Personalize Your Website for Black Friday

Introduction It’s that time of year again! As the leaves begin to change and the weather gets chilly, businesses large and small start preparing for one of the busiest shopping days of the year: Black Friday. If your company doesn’t have a plan in place yet, don’t worry—we’re here to help. In this blog post,… Continue reading How to Personalize Your Website for Black Friday