Introduction The holiday season is just around the corner, and for retailers, that means one thing: Black Friday and Cyber Monday (BFCM). As one of the most profitable periods of the year, it’s crucial to be well-prepared to maximize your sales. Whether you’re a seasoned pro or this is your first Black Friday and Cyber… Continue reading How to Prepare for Black Friday and Cyber Monday 2023
Category: Personalization
Leveraging Personalization and Zero-Party Data
Enhancing User Experience and Building Strong Connections Greetings! Today, I want to delve into the fascinating realm of personalization and zero-party data and how these concepts can revolutionize how we interact with users while ensuring their needs are met. Let’s explore the best ways to collect zero-party data without disrupting the user journey, all while… Continue reading Leveraging Personalization and Zero-Party Data
Insights from the 2023 Adobe Summit
Do you feel overwhelmed and wonder if there is a way to personalize customer experiences without causing chaos in your organization? At this year’s Adobe Summit conference in Las Vegas, many shared their struggles to progress without becoming swallowed up by ever-expanding customer demands and the ever-changing technology landscape. What we discovered may surprise you… Continue reading Insights from the 2023 Adobe Summit
How to Personalize Your Website for Black Friday
Introduction It’s that time of year again! As the leaves begin to change and the weather gets chilly, businesses large and small start preparing for one of the busiest shopping days of the year: Black Friday. If your company doesn’t have a plan in place yet, don’t worry—we’re here to help. In this blog post,… Continue reading How to Personalize Your Website for Black Friday