Insights from the 2023 Adobe Summit 

Do you feel overwhelmed and wonder if there is a way to personalize customer experiences without causing chaos in your organization? At this year’s Adobe Summit conference in Las Vegas, many shared their struggles to progress without becoming swallowed up by ever-expanding customer demands and the ever-changing technology landscape. What we discovered may surprise you… Continue reading Insights from the 2023 Adobe Summit 

How to Personalize Your Website for Black Friday

Introduction It’s that time of year again! As the leaves begin to change and the weather gets chilly, businesses large and small start preparing for one of the busiest shopping days of the year: Black Friday. If your company doesn’t have a plan in place yet, don’t worry—we’re here to help. In this blog post,… Continue reading How to Personalize Your Website for Black Friday

How to Define Your Testing and Optimization KPIs

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Introduction When testing and optimizing your website or mobile app, it is essential to track your key performance indicators (KPIs). Without proper KPIs in place, you won’t be able to measure the success or failure of individual activities. Defining and tracking the overall testing and optimization program is also essential. Understanding the impact of the… Continue reading How to Define Your Testing and Optimization KPIs

How to make your optimization program grow

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Introduction Optimization is a process that can help your organization grow and improve. Optimization in the digital space focuses on experimentation and creating personalized customer experiences. By implementing the right tools and techniques, you can set up a governance model to help ensure that the optimization program matures in a way that benefits the entire… Continue reading How to make your optimization program grow