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Category: Adobe Experience Cloud
Blog posts about the Adobe Experience Cloud
Adobe Target VEC Helper Extension Update You Need to Know
Starting back in June, Google began disabling Manifest V2 extensions in Chrome. This update directly impacts users of the old Adobe Target VEC Helper extension, leading to the extension being disabled on their browsers. Why is this happening? Google transitioned from Manifest V2 to Manifest V3 for Chrome extensions. This change aims to improve security,… Continue reading Adobe Target VEC Helper Extension Update You Need to Know
10 Shocking Adobe Target Features You Aren’t Using But Should!
Are you maximizing your website’s potential for creating personalized experiences and increasing conversion rates? Adobe Target, a powerful Adobe Experience Cloud component, might be the key to unlocking this potential. Despite its widespread use among digital marketers, some of Adobe Target’s most powerful features remain underutilized. These hidden gems can revolutionize your approach to website… Continue reading 10 Shocking Adobe Target Features You Aren’t Using But Should!
Cracking the Code of Adobe Target Profile Scripts
Adobe Target Profile Scripts. These scripts allow you to profile how different customer segments interact with your website to improve the customer experience. Adobe Target Profile Scripts can be used to segment customers by their location, device type, or purchase history.
Insights from the 2023 Adobe SummitÂ
Do you feel overwhelmed and wonder if there is a way to personalize customer experiences without causing chaos in your organization? At this year’s Adobe Summit conference in Las Vegas, many shared their struggles to progress without becoming swallowed up by ever-expanding customer demands and the ever-changing technology landscape. What we discovered may surprise you… Continue reading Insights from the 2023 Adobe SummitÂ
Adobe Analytics Reports & Analytics End-of-Life
Introduction Adobe recently announced the end-of-life for Reports & Analytics, leaving many digital marketers and analysts wondering how to transition their workflow in Adobe Analytics. Fortunately, ACG can also provide guidance on transitioning from Reports & Analytics to Analysis Workspace, a powerful platform offering more customization and analysis capabilities. This article will discuss how to… Continue reading Adobe Analytics Reports & Analytics End-of-Life
What you need to know about Adobe Target’s Automated Personalization and ML features
Introduction Adobe Target uses automated personalization (AP) and advanced machine learning to help companies create more personalized web experiences for their customers. AP allows companies to target specific segments of their customer base with unique content, recommendations, and offers. Advanced machine learning helps Adobe Target better understand customer behavior to provide even more personalized content… Continue reading What you need to know about Adobe Target’s Automated Personalization and ML features
Why you should still consider buying third-party data
Introduction It’s no secret that data is one of the most valuable assets a company can possess. However, collecting data can be complex in today’s ever-changing landscape, especially when targeting a new audience. That’s where third-party data comes in. By buying data from reputable sources, you can improve your marketing efforts and achieve your business… Continue reading Why you should still consider buying third-party data
AEP Pt.2: Customer Journey Analytics
Introduction This is the second post in my blog series on Adobe Experience Platform (AEP). In my first post, I discussed how AEP is a comprehensive set of APIs and services that allow you to collect customer data, build customer profiles, and create unique customer experiences. Customer Journey Analytics is an integral part of AEP… Continue reading AEP Pt.2: Customer Journey Analytics
The Benefits of Integrating Adobe Target and RTCDP
Introduction Adobe Target and Adobe’s Real-time Customer Data Platform (RTCDP) can be integrated to provide a more personalized customer experience. By integrating these two platforms, businesses can collect data in real-time, create and test targeted experiences, and measure the results to improve their customer’s experience. The benefits of this integration are clear: businesses can collect… Continue reading The Benefits of Integrating Adobe Target and RTCDP