Introduction Adobe Experience Platform (AEP) is a comprehensive system for managing customer experiences. It centralizes data and content from any source—including CRM, behavioral, transactional, financial, operational, and third-party data—and uses machine learning to make this data more actionable and insightful. AEP is built on RESTful APIs, making it easy to integrate with other enterprise solutions.… Continue reading Adobe Experience Platform Post One: Overview
Month: July 2022
The Cookiepocalypse Has a New Date
Introduction Google has announced a new plan to phase out third-party cookies in Chrome by the second half of 2024. This change will help to improve user privacy and security on the web. Websites use cookies to store information about users, but third-party cookies can be used to track users’ browsing habits across different websites.… Continue reading The Cookiepocalypse Has a New Date
The Benefits of Integrating Adobe Target and RTCDP
Introduction Adobe Target and Adobe’s Real-time Customer Data Platform (RTCDP) can be integrated to provide a more personalized customer experience. By integrating these two platforms, businesses can collect data in real-time, create and test targeted experiences, and measure the results to improve their customer’s experience. The benefits of this integration are clear: businesses can collect… Continue reading The Benefits of Integrating Adobe Target and RTCDP
Adobe Target Profile Scripts Explained
Adobe Target Profile Scripts. These scripts allow you to profile how different customer segments interact with your website to improve the customer experience. Adobe Target Profile Scripts can be used to segment customers by their location, device type, or purchase history.
Adobe Experience Cloud: Reduce page load time with this simple trick
Adobe Experience Cloud can be a fantastic tool for improving customer experience, but if your page load time is slow, it can be less than adequate. Here’s a simple trick that can help reduce page load time and improve the performance of your Adobe Experience Cloud implementation. We all know that web page load time… Continue reading Adobe Experience Cloud: Reduce page load time with this simple trick