Tag: First-Party Data

Why you should still consider buying third-party data

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Introduction It’s no secret that data is one of the most valuable assets a company can possess. However, collecting data can be complex in today’s ever-changing landscape, especially when targeting a new audience. That’s where third-party data comes in. By buying data from reputable sources, you can improve your marketing efforts and achieve your business… Continue reading Why you should still consider buying third-party data

Adobe Experience Platform Post Three: Adobe Journey Optimizer

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Introduction Adobe Journey Optimizer is a tool that helps companies and brands deliver contextual and personalized experiences to their customers. Journey Optimizer listens to granular customer behavior and responds to it immediately, delivering on the promise of one-to-one experiences. It starts with the awareness phase, where the customer learns about the brand and starts engaging.… Continue reading Adobe Experience Platform Post Three: Adobe Journey Optimizer

AEP Pt.2: Customer Journey Analytics

Introduction This is the second post in my blog series on Adobe Experience Platform (AEP). In my first post, I discussed how AEP is a comprehensive set of APIs and services that allow you to collect customer data, build customer profiles, and create unique customer experiences. Customer Journey Analytics is an integral part of AEP… Continue reading AEP Pt.2: Customer Journey Analytics

The Cookiepocalypse Has a New Date

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Introduction Google has announced a new plan to phase out third-party cookies in Chrome by the second half of 2024. This change will help to improve user privacy and security on the web. Websites use cookies to store information about users, but third-party cookies can be used to track users’ browsing habits across different websites.… Continue reading The Cookiepocalypse Has a New Date