Tag: CJA
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Seamless Migration: Transitioning from Adobe AppMeasurement to Web SDK for Enhanced Analytics
Unlock enhanced analytics with our seamless guide to transitioning from Adobe AppMeasurement to Web SDK.
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Adobe Analytics vs Customer Journey Analytics: Unveiling the Best Tool for Insightful Data
Discover the ultimate analytics showdown! Compare Adobe Analytics vs Customer Journey Analytics for top data insights.
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AEP Pt.2: Customer Journey Analytics
Introduction This is the second post in my blog series on Adobe Experience Platform (AEP). In my first post, I discussed how AEP is a comprehensive set of APIs and services that allow you to collect customer data, build customer profiles, and create unique customer experiences. Customer Journey Analytics is an integral part of AEP…
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Adobe Experience Platform Post One: Overview
Introduction Adobe Experience Platform (AEP) is a comprehensive system for managing customer experiences. It centralizes data and content from any source—including CRM, behavioral, transactional, financial, operational, and third-party data—and uses machine learning to make this data more actionable and insightful. AEP is built on RESTful APIs, making it easy to integrate with other enterprise solutions.…