CJA Archives

Seamless Migration: Transitioning from Adobe AppMeasurement to Web SDK for Enhanced Analytics

A team meeting happening in a flex office space where teams discuss their move to Web SDK from App Measurement for Adobe Analytics.

Unlock enhanced analytics with our seamless guide to transitioning from Adobe AppMeasurement to Web SDK.

Adobe Analytics vs Customer Journey Analytics: Unveiling the Best Tool for Insightful Data

Discover the ultimate analytics showdown! Compare Adobe Analytics vs Customer Journey Analytics for top data insights.

AEP Pt.2: Customer Journey Analytics

Introduction This is the second post in my blog series on Adobe Experience Platform (AEP). In my first post, I discussed how AEP is a comprehensive set of APIs and services that allow you to collect customer data, build customer profiles, and create unique customer experiences. Customer Journey Analytics is an integral part of AEP… Continue reading AEP Pt.2: Customer Journey Analytics

Adobe Experience Platform Post One: Overview

light bulb held in a man's hand.

Introduction Adobe Experience Platform (AEP) is a comprehensive system for managing customer experiences. It centralizes data and content from any source—including CRM, behavioral, transactional, financial, operational, and third-party data—and uses machine learning to make this data more actionable and insightful. AEP is built on RESTful APIs, making it easy to integrate with other enterprise solutions.… Continue reading Adobe Experience Platform Post One: Overview

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