Blog

July 2022

  • Adobe Experience Platform Post One: Overview

    Introduction Adobe Experience Platform (AEP) is a comprehensive system for managing customer experiences. It centralizes data and content from any source—including CRM, behavioral, transactional, financial, operational, and third-party data—and uses machine learning…

  • The Cookiepocalypse Has a New Date

    Introduction Google has announced a new plan to phase out third-party cookies in Chrome by the second half of 2024. This change will help to improve user privacy and security on the…

  • The Benefits of Integrating Adobe Target and RTCDP

    Introduction Adobe Target and Adobe’s Real-time Customer Data Platform (RTCDP) can be integrated to provide a more personalized customer experience. By integrating these two platforms, businesses can collect data in real-time, create…

  • Adobe Target Profile Scripts Explained

    Adobe Target Profile Scripts. These scripts allow you to profile how different customer segments interact with your website to improve the customer experience. Adobe Target Profile Scripts can be used to segment…

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