How to Drive Personalized Content with Adobe Target Recommendations

Two co-workers review the personalization metrics for a client website. They are both very happy with the performance.

Learn how to use Adobe Target Recommendations to deliver personalized content that keeps your audience engaged. From setting up recommendations to tracking success, this blog outlines the steps for optimizing user experiences using Adobe’s powerful machine learning technology. Watch the full presentation to see how personalized content can transform your site.

Mastering AI Integration: How to Use ChatGPT and Adobe Target Together for Optimal Results

Business professional working in a bright, modern office environment, with natural light creating a focused and productive workspace.

Unlock powerful insights with “Mastering AI Integration.” Learn to combine ChatGPT and Adobe Target for unmatched results.

Adobe Target VEC Helper Extension Update You Need to Know

Photo by: Ilya Pavlov

Starting back in June, Google began disabling Manifest V2 extensions in Chrome. This update directly impacts users of the old Adobe Target VEC Helper extension, leading to the extension being disabled on their browsers. Why is this happening? Google transitioned from Manifest V2 to Manifest V3 for Chrome extensions. This change aims to improve security,… Continue reading Adobe Target VEC Helper Extension Update You Need to Know

10 Shocking Adobe Target Features You Aren’t Using But Should!

woman shocked about something.

Are you maximizing your website’s potential for creating personalized experiences and increasing conversion rates? Adobe Target, a powerful Adobe Experience Cloud component, might be the key to unlocking this potential. Despite its widespread use among digital marketers, some of Adobe Target’s most powerful features remain underutilized. These hidden gems can revolutionize your approach to website… Continue reading 10 Shocking Adobe Target Features You Aren’t Using But Should!

What you need to know about Adobe Target’s Automated Personalization and ML features

man looks at a computer screen.

Introduction Adobe Target uses automated personalization (AP) and advanced machine learning to help companies create more personalized web experiences for their customers. AP allows companies to target specific segments of their customer base with unique content, recommendations, and offers. Advanced machine learning helps Adobe Target better understand customer behavior to provide even more personalized content… Continue reading What you need to know about Adobe Target’s Automated Personalization and ML features

The Benefits of Integrating Adobe Target and RTCDP

Tattooed woman with laptop

Introduction Adobe Target and Adobe’s Real-time Customer Data Platform (RTCDP) can be integrated to provide a more personalized customer experience. By integrating these two platforms, businesses can collect data in real-time, create and test targeted experiences, and measure the results to improve their customer’s experience. The benefits of this integration are clear: businesses can collect… Continue reading The Benefits of Integrating Adobe Target and RTCDP