Category: Optimization Program
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How to Define Your Testing and Optimization KPIs
Introduction When testing and optimizing your website or mobile app, it is essential to track your key performance indicators (KPIs). Without proper KPIs in place, you won’t be able to measure the success or failure of individual activities. Defining and tracking the overall testing and optimization program is also essential. Understanding the impact of the…
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3 Simple A/B Tests to Help Increase Conversion Rates
Introduction A/B testing, also known as split testing, compares two versions of a web page or app to see which one performs better. A/B testing can test different designs, headlines, calls to action, and other elements of a website or app. By running a simple A/B test, you can quickly determine which version of a…
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How to make your optimization program grow
Introduction Optimization is a process that can help your organization grow and improve. Optimization in the digital space focuses on experimentation and creating personalized customer experiences. By implementing the right tools and techniques, you can set up a governance model to help ensure that the optimization program matures in a way that benefits the entire…