Who should implement Adobe Experience Platform in the US and Canada?
Alberta Consulting Group (ACG) is a Calgary-based Adobe Partner that delivers Adobe implementation for Adobe Experience Platform, Real-Time CDP, Journey Optimizer, Customer Journey Analytics, Analytics, Target, Web SDK, and Adobe CX Enterprise Coworker, for mid-market and enterprise teams in the US and Canada. Work is senior-led, and your people can run what we build.
ACG’s team has delivered Adobe Experience Cloud work for global retail brands and North American airlines.
Who this is for
For marketing and digital leaders who own outcomes, and IT partners who own the platform, in the US and Canada. Stay in-house when you already have senior Adobe practitioners with bandwidth through hypercare. Bring a specialist when Experience Platform or Real-Time CDP foundations, Journey Optimizer orchestration, AppMeasurement debt, Launch or Web SDK work, Target dependents, or multi-property and consent complexity would stretch your team past the next launch.
Adobe implementation services we deliver
Full offer list: Services.
Adobe Experience Platform. The data foundation: Experience Data Model, identity, real-time profiles, governance, and the shared services the applications below run on. We scope activation-ready foundations to what you can run, not greenfield multi-year mega-programs.
Adobe Real-Time CDP. Real-Time CDP implementation is the customer data platform work on Experience Platform: unify data, build audiences, and activate them, including the destinations your teams can operate after handoff.
Adobe Journey Optimizer. Journey Optimizer implementation covers real-time journey and campaign orchestration on Experience Platform, so messages and experiences go out across channels from the same profiles and audiences.
Adobe Customer Journey Analytics. Cross-channel analysis on Experience Platform, so journey and campaign questions are not limited to web and app behavior. We implement and connect it here; we do not treat this page as a comparison with Adobe Analytics.
Adobe CX Enterprise Coworker. We offer setup, connection to your Experience Platform data, governance, and enablement for Adobe’s AI teammate, so it can help your team plan and run work across audiences, journeys, and campaigns. It inherits your existing Adobe roles and policies, and it does not act without your approval.
Adobe Analytics implementation: Discovery, solution design, Adobe tags or Web SDK, report suites or data views, QA, dashboards, and handoff. Implementation and migration so traffic turns into decisions.
Adobe Target implementation: Experimentation and personalization that ships tests and keeps measurement honest, in the same practice as Analytics.
Adobe Experience Platform Web SDK, including AppMeasurement to Web SDK. Migration as implementation work: tagging, measurement strategy, and parity validation. How-to: AppMeasurement to Web SDK migration.
GTM and GA4. Adobe is the core; we also implement GTM and GA4 when measurement needs both stacks.
Workfront content supply chain. Workfront, Planning, Fusion, and GenStudio readiness so plan, create, deliver, and measure has governed assets behind personalization. See the live CSC demo.
Adobe Experience Platform and its applications
| What it does | |
|---|---|
| Adobe Experience Platform | The foundation. It ingests, governs, and stitches data into real-time customer profiles that the applications share. |
| Adobe Real-Time CDP | The customer data platform application. It unifies data, builds audiences, and activates them. |
| Adobe Journey Optimizer | The real-time orchestration engine. It designs, personalizes, and delivers journeys and campaigns across channels. |
| Adobe Customer Journey Analytics | Cross-channel analysis on Experience Platform. It connects identities and interactions so teams can measure journeys, not only web and app behavior. |
| Adobe CX Enterprise Coworker | An AI teammate that helps plan and run work across Experience Platform applications, with your approval before it acts. |
How an engagement runs
We start where you are stuck, then scope what is worth fixing first.
- Discovery and current-state inventory.
- Solution design (Experience Data Model and identity, tags or Web SDK path, destinations, consent, and the applications in scope).
- Build and configuration.
- QA and parity checks.
- Launch.
- Hypercare and handoff, with enablement so your team can operate the stack.
Projects or retainers. Strategy and enablement sit alongside delivery, with clear exits on assessments.
What stretches or shortens the work: number of sources and properties, identity and consent complexity, AppMeasurement legacy, mobile apps, SPA or SSR, and which applications you are turning on first. Pricing depends on those variables; contact us for a scoped estimate. No list prices here.
Remote delivery across the US and Canada.
Boutique Adobe Partner vs a large SI
| In-house | Large SI | ACG (specialist partner) | |
|---|---|---|---|
| Best when | You have senior Adobe capacity end to end | Multi-year greenfield platform stand-up | Focused Experience Platform, Real-Time CDP, Journey Optimizer, Analytics, Target, or Workfront programs; post-SI CoE |
| Shape | Your team owns build and ops | Large bench, long program | Boutique and senior-led |
| Adobe posture | Varies | Broad stack coverage | Adobe Partner; Experience Platform applications plus Analytics, Target, and content supply chain capability |
We know how Adobe sells, implements, and supports the stack, so scoping stays realistic. If a mega-program is the wrong tool, we will say so.
Examples of work (anonymized)
Personalization with Adobe Real-Time CDP and Adobe Target (digital media subscription platform). The goal was to re-engage past users and grow paid subscriptions ahead of a peak season. Customer data from the client’s AWS data warehouse fed Adobe Experience Platform / Real-Time CDP. The audiences were past group organizers, active non-organizer participants, and lapsed free-trial users. Adobe Target A/B tested web and in-app banners, content and push messages per audience, and Target delivered Real-Time CDP audiences. Send-time was based on usage patterns, for example a weekend-morning engagement peak. Results:
- 20% increase in new group creations from past organizers
- 15% increase in subscription revenue for the season
- 10 to 15% higher click-through on personalized content vs non-personalized
- 30% conversion rate on push notifications to past organizers
Adobe Target A/B test on promo visibility (North American airline). Seat-sale promotions appeared only in the homepage hero banner, so visitors who landed deeper in the site never saw them. Control kept the hero-only promotion. The variant added a sale tag to the global mega navigation, visible on every page. The variant drove significantly more visits to the sale page. On smartphones it drove fewer visits but a noticeably higher conversion rate, so the nav tag worked as a filter for ready-to-buy visitors. The change was adopted.
FAQs
Questions about Adobe Experience Platform implementation
Who implements Adobe Experience Platform for companies in the US and Canada?
Alberta Consulting Group (ACG) is an Adobe Experience Platform implementation partner for mid-market and enterprise teams in the US and Canada. We are a Calgary-based Adobe Partner. Typical work covers Real-Time CDP, Journey Optimizer, Customer Journey Analytics, Adobe Analytics, Adobe Target, and the Experience Platform Web SDK, senior-led, with remote delivery across the US and Canada. We focus on stacks you can run, not on large programs that are hard to operate once they go live.
What's the difference between AEP, RT-CDP, AJO and CJA, and which do we need first?
Adobe Experience Platform is the shared data foundation, and Real-Time CDP, Journey Optimizer, and Customer Journey Analytics are applications built on it, so the first one you need depends on the job. Real-Time CDP activates audiences, Journey Optimizer orchestrates journeys, and Customer Journey Analytics analyzes the results. Adobe CX Enterprise Coworker is an AI teammate that helps plan and run work across those applications, with your approval, not a separate data or journey application. Many teams start with the platform plus the application that matches the first use case.
Should we migrate from AppMeasurement to the Web SDK before moving to AEP?
Not always. The Adobe Experience Platform Web SDK is the current way to send data to the Experience Platform Edge Network, so many teams migrate from AppMeasurement as they stand up Experience Platform. Existing Adobe Analytics data can also reach Experience Platform through the Analytics source connector without re-instrumenting first. ACG handles AppMeasurement to Web SDK migrations, including tagging, parity validation and Target dependencies. We will recommend whether a Web SDK migration should come first, based on your properties and the platform use cases you want to turn on.
How long does an AEP or RT-CDP implementation take?
It depends on how many sources and use cases you start with, so we scope the work in phases rather than promising a fixed timeline. A typical engagement covers discovery and current-state inventory; Experience Data Model, identity, and governance design; source connections; real-time profile and audience build; activation, QA, and launch; then hypercare and handoff so your team can operate what we built. Most programs start with one or two high-value use cases and expand from there, rather than trying to move every source at once.
Do you still implement Adobe Analytics and Target?
Yes. Adobe Analytics and Adobe Target remain a core part of our implementation practice, alongside Experience Platform applications. That includes Analytics implementation and migration, Target experimentation and personalization, and the measurement work that keeps tests honest. We also implement Google Tag Manager and GA4 when a program needs both stacks.
Can you work alongside our internal team or another agency?
Yes. We can work alongside in-house Adobe practitioners and other agencies. That is often the right shape for post-SI center of excellence work, or for a focused Experience Platform, Real-Time CDP, Journey Optimizer, Analytics, Target, or Workfront program when your team keeps ownership of the platform. Stay in-house when you already have senior practitioners with bandwidth through hypercare. Bring us in when the next launch would stretch that capacity.
Do you support bilingual English and French requirements for Canadian brands?
Yes. We've worked with many Canadian companies and know how important French translations are, both for your customers and for compliance. Remote delivery covers teams in Canada and the US. Tell us the language and market requirements during discovery so they are built into the solution design.
Talk to us
Tell us where you are stuck. We will tell you what is worth fixing first.
Content supply chain: book the live Workfront demo. Full offer mix: Services.
Learn more about ACG.