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WHITE PAPER
Unauthenticated Personalization
Learn about machine learning and data analysis methods to personalize content without requiring user authentication.
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Unauthenticated Personalization White Paper – Download Form
Personalizing a website for unauthenticated users can be challenging
If you don’t have access to authenticated user data or preferences, here are some ways you can personalize your website for unauthenticated users:
- Geolocation: Use the user’s IP address to determine their location.
- Personalized Recommendations: Use machine learning algorithms to suggest content.
- User-Generated Content: Encourage users to create profiles and contribute to the website.
