Unauthenticated Personalization

Learn about machine learning and data analysis methods to personalize content without requiring user authentication.

A book with the title

Download now!

Your free white paper will be sent to your email.

Unauthenticated Personalization White Paper – Download Form

Personalizing a website for unauthenticated users can be challenging

If you don’t have access to authenticated user data or preferences, here are some ways you can personalize your website for unauthenticated users:

  • Geolocation: Use the user’s IP address to determine their location.

  • Personalized Recommendations: Use machine learning algorithms to suggest content.

  • User-Generated Content: Encourage users to create profiles and contribute to the website.
Man and Woman looking at a computer screen